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Return to ShopSimply Clean. Nothing Else.
Carefully selected ingredients. Effective everyday cleaning.
Built on proven ingredients
Improved for modern homes
Zoum began with one simple question:
How did previous generations clean so effectively with simpler ingredients?
That question led us to trusted ingredients like soapwort and olive oil soap. We combine them with carefully selected modern cleaning systems to create products that are effective, safer for everyday use, and designed for today’s homes.
Plant-Based Cleansing
Soapwort extract and olive oil soap help lift dirt and oils gently and effectively.
Mineral Cleaning
Mineral-based ingredients support everyday cleaning performance.
Oxygen-Based Stain Removal
Helps remove stains and odors while maintaining bright whites and vibrant colours without optical brighteners.
Everything You Need for Everyday Cleaning
Laundry Detergent
High-performance powder detergent for everyday washing.
Safe on baby’s clothes.
1 kg | 33 concentrated washes.
Laundry Booster
Extra support for stains and odors.
Safe for whites and colours.
1 kg | 33 concentrated washes.
Surface Cleaner | Scented
Soapwort-based everyday
surface cleaner with essential oils.
Surface Cleaner | Unscented
Oxygen-based cleaner for baby items
and fragrance-sensitive homes.
Every Ingredient is Chosen for a Reason
We Choose
We Avoid
Built with Transparency
Every ingredient in a Zoum product is selected based on three questions:
If the answer is no,
It Doesn’t Belong!
Whenever suitable alternatives are available, we prioritize ingredients that score between 1 and 3 on the Environmental Working Group (EWG) ingredient hazard scale.
* Ratings refer to individual raw ingredients and not to finished product certification.
Understand cleaning.
Make confident choices.
Explore simple, evidence-based articles about cleaning ingredients, common misconceptions, and how everyday cleaning products work.
Preservatives help keep many liquid cleaning products stable, but some work in unexpected ways. Discover why certain preservatives have attracted scientific attention and what they do inside everyday products.
The smell of bleach has long been associated with deep cleaning, but scent and cleaning performance aren't always the same thing. Discover how bleach works and why it's important to use it with care.
Cleaning and disinfecting are often treated as the same thing, but they serve different purposes. Explore how quats work, why some remain on surfaces, and when disinfecting is actually needed.
Feeling dry skin after cleaning isn't always just a coincidence. Discover how common surfactants work, why they can affect the skin's natural barrier, and what to look for on product labels.
Bright white fabrics are often associated with cleaner laundry, but brightness and cleanliness aren't always the same thing. Discover how optical brighteners work and why they've become a topic of discussion.
Community Voices
Simple Choices. Honest Ingredients. Real Experiences.