Many people assume that brighter whites mean cleaner laundry.
But what if some of that brightness isn’t coming from cleaning at all?
Optical brighteners are ingredients added to many laundry detergents and fabric care products to make fabrics appear whiter, brighter, and less yellow.
They work by absorbing ultraviolet (UV) light and re-emitting it as blue light, helping fabrics appear brighter to the human eye.
In other words:
But what if some of that brightness isn’t coming from cleaning at all?
Optical brighteners are ingredients added to many laundry detergents and fabric care products to make fabrics appear whiter, brighter, and less yellow.
They work by absorbing ultraviolet (UV) light and re-emitting it as blue light, helping fabrics appear brighter to the human eye.
In other words:
Optical brighteners don’t remove dirt.
They change how we see the fabric.
They change how we see the fabric.
Unlike many cleaning ingredients that rinse away after washing, optical brighteners are designed to remain on fabric fibers.
Environmental organizations have raised concerns about their persistence in waterways, while some consumers prefer to avoid ingredients that remain on clothing, bedding, towels, and baby items after washing.
Environmental organizations have raised concerns about their persistence in waterways, while some consumers prefer to avoid ingredients that remain on clothing, bedding, towels, and baby items after washing.
